Last Updated: January 2025
After using Dove’s Original beauty bar for decades, I was ready to find a parfum-free alternative about two years ago. Yes, I could have simply transitioned over to their Sensitive Skin body bar which is fragrance-free, conveniently sold at Costco, and quite affordable. However, I was eager to support a smaller brand who incorporated natural fragrances into their formulas since I still enjoy the aromatherapy effects of using a minimally scented soap in a hot shower. It’s no secret that quality items made by smaller companies cost an arm and a leg compared to products sold by giant corporations. However, after some searching – I discovered Good Soap by Alaffia – an affordable bar soap sold at Whole Foods.
I had walked past the Good Soap display countless times over the years during visits to Whole Foods, but it wasn’t until early 2022 that I noticed that the soap bars were affordably priced at 3 for $8.00 which comes out to $2.66 each before tax. In comparison to other clean brands like Dr. Bronner’s – the price was a steal so I picked up three bars. Since that day, I’ve been a loyal customer and continue to buy more even though the price has gone up a bit since first publishing this article in March 2023.
FUN FACTS ABOUT GOOD SOAP
- BIODEGRADABLE: This means that the formulas are free of harsh chemicals and break down quickly in the environment.
- FAIR TRADE INGREDIENTS: An example would be the unrefined “raw” shea butter that Allafia uses in their soap bars.
- GIVING BACK: Alaffia donates 100% of Good Soap proceeds to assisting families and communities in Africa, the USA, and around the globe! In the past decade, they have worked to build six Kindergartens in Togo! Amazing – I know!!
- GLUTEN-FREE: This is ideal for those with celiac disease.
- NATURAL FRAGRANCES: Compared to many beauty products that contain synthetic “fragrance” or “parfum,” Alaffia only uses naturally derived essential oils and plant extracts to create their signature scents.
- TRIPLE-MILLED: This means that the soap is pressed three times which allows the bar to lather well and last longer. And trust me, these bars definitely last a long time and lather up nicely!
- ZERO WASTE: Good Soap is a plastic-free, unwrapped product that is displayed in bulk at Whole Foods. I love that you can smell every bar & use the recyclable bags pictured below to pack up your eco friendly soap.
IMPORTANT UPDATE
Whole Foods, unfortunately, discontinued the sale of individual Good Soap bars in 2024. The news isn’t all that horrible since the most popular scents are now sold in a 4-pack which can be found taking up actual shelf space in the bath soap aisle as opposed to atop the popular display tables of unwrapped body bars. The multipacks currently cost $13.99 and come in lavender, peppermint, coconut, and fragrance-free. You can even purchase these 4-packs directly on the Alaffia website – which is a fairly new & exciting development even though the price is slightly more expensive at $14.99 + the cost of shipping unless you spend a total of $50.00.
THE GOOD SOAP BARS THAT I’VE PURCHASED SO FAR INCLUDE…
AVOCADO: Subtle Nutty Scent – Moisturizing (sadly – no longer available)
COCONUT: Subtle Sweet Scent – Moisturizing
LAVENDER: Delightful Floral Scent – Incredibly Relaxing
PACIFIC CITRUS: Subtle Citrus Scent – My New Favorite (sadly – no longer available)
PEPPERMINT: Invigorating Scent – Gently Exfoliating – The Bar I Buy Most Often
GOOD SOAP’S GLOBAL IMPACT
The infographic below depicts where Alaffia distributes the money collected from the sale of each bar of Good Soap.
YOU CAN LEARN A GREAT DEAL MORE ABOUT GOOD SOAP BY CLICKING THE LINKS BELOW
- FREQUENTLY ASKED QUESTIONS
- GLOBAL ALLIANCE FOR COMMUNITY EMPOWERMENT
- GLOBAL JOB CREATION
- ALAFFIA HOME PAGE
I hope you enjoyed this Good Soap product review!
Please let me know in the comments below if you’ve tried any of Alaffia’s cleansing bars before & if you have a favorite scent. I’d love to know your thoughts!
HOMEMADE IN LA 
Just returned from Whole Foods and my fav product wasn’t available!! I was very upset. I did purchase a 4 pak however not the beatuiful colors. Very disappointing.
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Avocado was my absolute favorite and I can’t find it anywhere. Not even on Alaffia website. Beyond disappointing. Has anyone found the Avocado anywhere?
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Hi, Clarissa! Unfortunately – I think the Avocado may be discontinued as I’ve only seen the Unscented, Peppermint, Lavender, & Coconut at my local Whole Foods & on the Alaffia website. My suggestion would be to email Alaffia directly & to ask them to please bring back the other popular scents. I really loved the Pacific Citrus scent which is also no longer available 😦
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So disappointing! After years of trying every soap imaginable, I found Good Soap at Whole Foods. Does anyone know of any similar brands? They were great soaps with great scents at a decent price. Is it too much to ask for GOOD soap? (See what I did there???)
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Hi, Eric. I have some great news – Whole Foods still sells Good Soap by the 4-pack in select scents. You should be able to find it on the shelves. If your Whole Foods is not carrying the 4-packs, you can also now buy Good Soap directly from the Alaffia website which was never an option before. Here is the link: https://www.alaffia.com/collections/good-soap-bars
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Whole Foods stopped selling Good Soap. Where else can I purchase this soap?
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Hi Frank,
I just went to my local Whole Foods yesterday. They did indeed stop selling individual bars about a year ago. However, they do sell them in 4-packs on the shelf in limited scents. FUN FACT – I also just went on the Alaffia website & these same, Good Soap 4-Packs are being sold online! WooHoo! Here is the link: https://www.alaffia.com/collections/good-soap-bars
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I LOVE the Good bar soap too and I’ve been using it for several years. I needed more of them so I went to the Whole Foods store in Tulsa, OK, where I live and the company has changed it’s name and the Good bar soap is called something else and about half the size of what it used to be. I didn’t buy any. So sad!
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Sorry, Linda!! I hate that they are getting rid of the individually, unwrapped Good Soap across various Whole Foods. Was the new name under Alaffia because that is the company who makes Good Soap?
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So disappointed that the Whole Foods in Bellingham, WA, is no longer carrying this soap. :(. I asked today (10/12/2024) and they said no longer. What a shame.
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Oh darn! How frustrating. I will have to take a trip to Whole Foods this week to see if Good Soap is still available in my region of Southern California. And if not, I will be on the hunt for a comparable replacement, Barbara, & will be sure to write about it ASAP.
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Hi. My Whole Foods store in Massapequa NY is discontinuing Good soap. My husband and I both really love the lavender one and were upset to see that it’s being discontinued. Can you tell me where else I could purchase your lavender scented good soap? Thank you.
Lisa Axmacher
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Hi Lisa. I’m so sorry that your local Whole Foods is discontinuing the sale of Good Soap in your area. I know that my local Whole Foods started carrying less scents as well and began selling them in a 4-pack instead.
My best recommendation would be to email Alaffia directly [Service@Alaffia.com] to see if you can order Good Soap straight from them OR to just find out if it’s carried in any other stores near you.
Alaffia also sells a Shea Body Bar in a Lavender Scent that may be comparable to Good Soap. Here is the link from their website [https://www.alaffia.com/collections/soap-bars/products/s10025] AND an Amazon link that I found [https://www.amazon.com/Alaffia-EveryDay-Shea-Soap-Bar/dp/B0CCSY7132?ref_=ast_sto_dp&th=1&psc=1]
I hope this helps!
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